CraftSpring2025

ALSO AVAILABLE 2 | NEW THIS SEASON ISBN: 978-0-7643-6939-1 Size: 8” x 10” (203 x 254 mm) Pages: 152 Price: $29.99 USD, £27.99, 39.99 CAD Illustrations: 200 color images Binding: hardcover BISAC: CRAFTS & HOBBIES / Flower Arranging Starting Your Floral Design Studio A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream By Justine Beaussart For floral designers ready to open their own small business, here’s an essential how-to guide. Floral designers ready to open their own small business will learn everything they need with this essential how-to guide. Sharing the challenges and surprises she experienced in building her business, Justine explains • stocking the basic supplies and materials; • the crucial question of flower sourcing, and the ecological impacts to consider; • working on defining your studio’s brand and ensuring that your online presence builds clientele; • using eco-friendly design techniques; • preparing, packaging, and transporting your creations; • communicating effectively with clients; • and more. A review of design basics includes step-by-step instructions for nine floral arrangements. Justine ends with three useful case studies , including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding’s floral arrangements. Importantly, this guide faces the reality that even while floral designers cope with today’s logistical, ecological, and economic problems, they can align good values with market forces—to develop a floral industry that is more respectful of the environment and that educates its consumers. ISBN 978-0-7643-6939-1 FRAMING FLORAL TECHNIQUES 978-0-7643-6200-2 232 pp. | 8 1/2” x 11” (216 x 279 mm) | hardcover $34.99 USD, £31.99, 48.99 CAD £27.99 GBP / $42.99 CAD STYLING BEYOND INSTAGRAM 978-0-7643-6318-4 208 pp. | 8” x 10” (203 x 254 mm) | hardcover $34.99 USD, £31.99, 48.99 CAD £27.99 GBP / $42.99 CAD Justine Beaussart left her corporate job to become a floral designer, and after training and apprenticeships in Paris and Milan, in 2021 she founded Nebbia Studio. She specializes in event decor, floral displays for brands, and large-scale floral scenography. She lives in Annecy, France. nebbiastudio.com AVAILABLE JUNE 2025 UK PUB DATE: AUGUST 2025