CraftFall25

12 | RECENTLY RELEASED ISBN 978-0-7643-6939-1 The Field Guide to Embroidery 52 North American Animal and Plant Designs for Nature Lovers By Jessica Kemper Connect to the wildlife of seven North American ecosystems by stitching these 52 stunningly beautiful designs, from bears to manatees to prairie dogs. “Kemper’s embroidery is so thoughtfully created that the creatures come to life on the fabric . . . What a gift it is to have any one of these lovely species grace us with their presence on our apparel!” — Mary E. Pendergast, PhD, Ecologist, Sageland Collaborative Stitch your favorite animal, bird, fish, and plant species based on the ecosystems you love or live in. Organized according to the ecosystems of desert, mountain, forest, waterways, prairie, ocean, and urban, the 52 beautifully accurate designs by naturalist Kemper include popular species (think raccoons, sea stars, and river otters) and some that are less well known or are potentially threatened. • Beginner-level patterns coexist with intermediate and advanced patterns. • Learn the materials, stitches (including the one-of-a-kind “fur stitch,” which renders mammal fur beautifully!), and techniques. • Measuring approximately 3 inches, the creatures are perfect to adorn any stitchable surface. ISBN: 978-0-7643-6916-2 Size: 7" x 10" (178 x 254 mm) Pages: 144 Price: $27.99 USD, £25.99, 38.99 CAD Illustrations: 160 color & b/w photos and diagrams Binding: hardcover BISAC: CRAFTS & HOBBIES / Needlework / Embroidery ISBN 978-0-7643-6916-2 Starting Your Floral Design Studio A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream By Justine Beaussart Floral designers ready to open their own small business will learn everything they need with this essential how-to guide. Sharing the challenges and surprises she experienced in building her own business, Justine Beaussart explains how to navigate the steps and make the best choices for your goals. Comprehensive and encouraging, this guide covers stocking the basic supplies and materials; the crucial question of flower sourcing, and the ecological impacts to consider; working on defining your studio’s brand and ensuring that your online presence builds clientele; using eco-friendly design techniques; preparing, packaging, and transporting your creations; communicating effectively with clients; and more. Plus, a review of design basics includes step-by-step instructions for nine floral arrangements. Importantly, this guide faces the reality that even while floral designers cope with today’s logistical, ecological, and economic problems, they can align good values with market forces—to develop a floral industry that is more respectful of the environment and that educates its consumers. ISBN: 978-0-7643-6939-1 Size: 8" x 10" (203 x 254 mm) Pages: 152 Price: $29.99 USD, £27.99, 39.99 CAD Illustrations: 200 color images Binding: hardcover BISAC: CRAFTS & HOBBIES / Flower Arranging About the Author Jessica Kemper brings awareness to threatened species via wildlife-themed embroidery. She holds degrees in horticulture and environmental studies and has worked at zoos and conservation organizations. Her business Field Guide Embroidery sells hand-embroidered goods featuring her designs. She lives in Atlanta, Georgia. fieldguideembroidery.com About the Author Justine Beaussart left her corporate job to become a floral designer, and after training and apprenticeships in Paris and Milan, in 2021 she founded Nebbia Studio. She specializes in event decor, floral displays for brands, and large-scale floral scenography. She lives in Annecy, France. nebbiastudio.com