AutomotiveCatalog2024

13 RECENTLY RELEASED Glamour Road Color, Fashion, Style, and the Midcentury Automobile Jeff Stork & Tom Dolle This highly visual book will appeal to automotive history buffs, classic car enthusiasts, and anyone interested in midcentury fashion and design. It explores how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1970s. With the expansion of the suburbs after WWII, women suddenly needed cars of their own, and the automobile industry made a direct appeal to the rising sophistication and influence of women. • A beautifully illustrated study of the influence of women, fashion, and midcentury design on automobiles • For any readers with an interest in classic American cars, fashion, or midcentury modern design • Includes hundreds of full-color photos and seldom-seen postwar automotive marketing brochures, ads, and other materials By perfecting the fashion-centric concept of planned obsolescence, it became the dominant economic engine of postwar prosperity. The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of desire for new cars. Much of the marketing imagery of the period hasn’t been published since it first came out, and this book features some of the best, with more than 400 photos, illustrations, auto brochures, and advertisements. How midcentury modern design and the changing roles of women in a male-dominated society influenced American postwar automotive design. Jeff Stork is a classic car historian, writer, and researcher. He spent his career in the automobile industry, with over 20 years of marketing experience with the Big Three. He curates a large private automobile collection in Palm Springs, California. Tom Dolle is an award- winning graphic designer with 30 years as a design studio owner in New York and 20 years as an adjunct professor in Pratt Institute's Graduate Communication Design program. He is the creative director at Destination PSP, a product design company in Palm Springs, California. ISBN: 978-0-7643-6390-0 $65.00 US | £59.99 GBP | $95.00 CAN HC • 256 pp. • 12 " x 9 " (305 x 229 mm) 425 color & b/w images Transportation / Automotive / Antique & Classic Transportation / Automotive / History Transportation / Automotive / Pictorial AVAILABLE: NOW ISBN: 978-0-7643-6390-0 $65.00 9 780764 363900 56500